Of all the reasons to hire a freelancer copywriter, you should forget the creativity and feel-goody reasons. So nothing flowery, here are the five killer reasons.
1. You’re tapping into the freelancer’s ability
Your copywriter will have done many projects and knows how to sell to your customers. Your copywriter brings a fresh perspective and finds the words that draw attention and raise your advertising response rate. We’re not shooting the moon, but doubling, tripling, an ad’s efficiency is common. Even raising the rate a few percentage points can generate big moolah.
2. No middlemen, no agency
Agency middlemen will bog down your project. Hire a freelance copywriter so that you and he can focus on the project and get it down quickly and right the first time—and time is money—which translates to saving more moolah.
3. The agency is probably hiring the same copywriter
No kidding. Most freelance copywriters specialize in particular fields. If you hire an agency to produce your copy, they will most likely be hiring the same freelancer you can find through the Internet. So why pay agency rates when you can hire direct and save moolah?
4. You’re saying, “A member of my staff can write too”
Even if you did, in these times, can you afford loading more work on your staff? I will feel sorry for your guy. He’s in for a tough time. He might get your copy right and he might not. You might still have hire a freelancer.
With a freelancer, it gets done faster and right the first time—again, more moolah.
5. You could hire a full-time copywriter
Yes you can, but why pay the guy’s taxes, insurance and vacation time? Enough said, save a bunch of moolah.
If I wasn’t clear before…
It all boils down to making more money. The Internet has changed the way business is done. It has never been so easy to hire a freelance copywriter.